We waited years for a friendlier, healthier way to enjoy CBD. The solution wasn’t coming- so we created our own. Tinctures, vaporizers, flower, pills, and concentrates are the old ways of consuming CBD. Frankly, these methods are unattractive, intimidating, and stigmatized to people trying CBD for the first time. Our mission is to create the friendliest and healthiest experience for the CBD novice or the daily user. We call it Stigma-Free CBD.
The Maja story begins in 2018 when our founding team realized there were no ready-to-drink CBD beverages. Nobody was creating any at the time, so we set out to do just that.
Our theory back then, which remains the same today, is that CBD needs a champion in the market. Something that will help CBD become a household item. Something that will separate CBD from the stigma of cannabis culture and establish it as a supplement to a healthy lifestyle. We believe that champion is a beverage. It is the friendliest, most frictionless way to consume CBD. Through the power of the beverage, we believe CBD has the potential to become the next caffeine and more.
Why wellness shots? We originally began Maja with an 8 fl oz drink with 10mg of nano-emulsified CBD. The product was successful and had a lot of demand, but our most common feedback was to give it less liquid and more CBD. At the time, my morning routine consisted of taking a dose of CBD tincture and drinking a wellness shot. It occurred to us to combine the two, and address our most common feedback at the same time. After creating a sample batch the demand spoke for itself, and here we are today.
At Maja Wellness, we don’t simply have a ‘mission’ or ‘vision’ statement that we slap on our website to convince you that we have good intentions. Maja’s whole purpose for existing is the culmination of a set of principles that guide every step of our decision-making process. The traditional role of a company to simply provide a product or service for the market is an old concept. Today, we believe the role of a company is to not only sell a product or service, but to also operate on principles that support their communities and the world around them.
We will always be committed to provide correct information about our products, supply-chain, lab testing, and internal operations. Many CBD products are sold with less than advertised amounts, or sometimes none at all. During this time of cannabis adoption, we understand and owe it to the consumer that they know they are receiving a high quality product.
Every Maja formulation is crafted with health in mind. All of our ingredients are natural and known to benefit the body in some way. Our ingredients are plentifully packed with antioxidants, essential nutrients, adaptogens, and immune boosters. Each serving is 30 calories or less, so you can rest assured that Maja will fit into your daily routine without denting your daily caloric intake. Important to remember: We’re crafted with hemp, designed to improve your health, and guaranteed to bring you happiness.
We are committed to becoming a carbon neutral company. As of now, our bottles are made out of aluminum, which is the most sustainable beverage package on virtually every measure. Our shipping boxes are made out of cardboard, one of the most recycled materials on the planet. Our other marketing materials are made from recycled paper and cardboard products. We hope to become carbon neutral within the next year by donating to carbon capture projects.
We want to provide an antidote for modern ailments to support healthy bodies and strong minds. Although CBD has many benefits, it doesn’t cure mental illness. To help make lasting change, our mission is to support mental health research for a better future. Maja will donate 6% of our net profits to the Brain & Behavior Research Foundation, which is committed to alleviating the suffering caused by mental illness by awarding grants that will lead to advances and breakthroughs in scientific research. We chose them specifically because 100% of every dollar donated for research is invested in research grants – not executive salaries!
We aspire to help create a world where CBD is as prevalent as caffeine. With the right strategy, the industry can achieve that goal – and we’re on the right track. Unfortunately, the cannabis industry is tainted by bad actors selling false products and health claims, and decades of built up stigma surrounding cannabis products. That’s why we believe in creating a product suitable for the mainstream market. You will never find a Maja product with any cannabis imagery or text supporting THC consumption. When crafting the brand we wanted to make “something your mom would drink.” You will always be able to rely on the consistency of our friendly branding to further mainstream cannabis adoption.
Maja products exist the way they are entirely because we listened to what you had to say. Customer feedback is integral to our decision-making process every step of the way. We read every piece of feedback on every channel and always reply. Feel free to send us any feedback and we will get back to you.